Marketplace Unit Economics Explained: Lessons from Building OpenMyPro to bootstrapped revenue
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Ex-Amazon Engineer · Healthcare Innovation
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Marketplace unit economics are fundamentally different from SaaS or e-commerce. The two-sided nature, network effects, and liquidity dynamics create both unique advantages and unique pitfalls. Having built OpenMyPro to bootstrapped revenue with a strong LTV/CAC ratio, I have practical experience with marketplace economics that I want to share.
The Two-Sided Challenge
Marketplaces must manage economics on both sides. Supply-side economics determine what it costs to acquire and retain providers. Demand-side economics determine what it costs to acquire and retain patients. The magic of marketplaces is that at scale, each side reduces the acquisition cost of the other, more providers attract more patients, more patients attract more providers.
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