UX Design

Experience with UX Design

UX design is a skill that Pablo Diaz has developed out of necessity as a solo founder who must handle every aspect of product creation, and his design work is validated by the metrics that matter most — 150K+ users, 87% monthly retention rate, and a 33-second booking flow that reduces a 26-day industry process by over 99.9%. Pablo's UX design philosophy is informed by Steve Jobs's principle that design is not just how it looks but how it works, and by his Amazon experience where customer obsession drives every product decision. On OpenMyPro, the UX challenge was distilling the complex process of finding a healthcare provider (researching specialties, checking credentials, comparing availability, verifying insurance, reading reviews, and scheduling an appointment) into a flow so simple that a patient in distress can complete it in 33 seconds. This required ruthless elimination of unnecessary steps, intelligent defaults that reduce decision fatigue, progressive disclosure that shows information when needed rather than overwhelming users upfront, and the AI matching algorithm that transforms a complex multi-criteria search into a simple 'who's the best provider for me' answer. The design system across Blossend platforms uses Tailwind CSS for consistent visual language: a dark theme with high contrast ratios for accessibility, zinc-based neutral palette with cyan accents for interactive elements, consistent spacing and typography scales, and mobile-first responsive layouts that look native on every device size. Pablo tests designs through rapid iteration — shipping MVPs, monitoring engagement metrics, and iterating based on real user behavior rather than hypothetical user research. The 87% monthly retention rate is the ultimate validation of UX quality: users return month after month because the experience delivers genuine value with minimal friction. His UX work extends beyond screens to the complete user journey: transactional emails with clear CTAs, onboarding sequences that demonstrate value before asking for commitment, and error states that guide users toward resolution rather than dead ends.

Frequently Asked Questions